Brand Resource 

In order to explore more global business and achieve sustainable appreciation of brand assets, ZNV is to upgrade its brand symbols and standardize its VIS. Please abide by this instruction. 




The logo “Z”, “N” and “V” are extracted from “ZTE NetView”, simple but connotative and global. Z symbolizes prospective and pioneering; all of three letters have sharp angles, symbolizing sustainable innovation and breakthrough.    

Standard logo colors are blue and grey, expressing ZNV features including technology, reason, wisdom and prudence.  

The white arc among three letters is like the rising sun over the skyline, and the halo as well, expressing ZNV values of “striving, innovative, cooperative and win-win”.